About me

I am a creative professional specializing in editorial strategy, social media, and content development, with a focus on entertainment and streaming. At Warner Bros. Discovery, I develop and execute creative campaigns for HBO Max’s original programming, including The White Lotus, House of the Dragon and The Penguin. My background spans in-house and agency roles, across social, creative marketing and media strategy, where I’ve led social-first initiatives, talent-driven content development, cross-platform storytelling, and cross-channel media plan development.

I bring a strategic mindset, strong visual sensibility, and deep understanding of digital culture to every project, aiming to create work that resonates with audiences and reflects the ever-evolving media landscape.

Outside the office, I am passionate about photography, videography, and the outdoors.